alcohol, public policy, law enforcement, Brazil, alcohol industry
Abstract
This paper presents the current situation of alcohol public policy efforts in Brazil. Epidemiological data shows that alcohol use is on the raise, especially among the youngsters - that represent a significant portion of the Brazilian population. Factors implicated in the increase on consumption include the loose laws in the country, the lack of enforcement, as well as the focus of the alcohol industry in boosting its market, through advertising and development of new products. Recently, however, there seems to be some change on the political climate, with the creation of a government commission to propose alterations on the alcohol regulation and the establishment of a grass-roots group focusing on developing a new awareness about alcohol problems in the country.
